Umeemon Aizu

Umeemon Aizu

As a sake distribution services, we have built relationships with sake breweries across Japan.Among those connections, we encountered the "maekake". “Maekake” is an apron that symbolize sake brewing culture. Originally, it was intended to be work attire, worn by people working in sake breweries and sake shops. It was intended to serv as protective gear, shielding clothing and strengthening back support for heavy lifting. Its powerful logo and traditional design are filled with the history and charm of sake culture.

Niiiw@

Niiiw@

In the midst of busy days, the feeling of “cute” that abruptly makes your heart race. From our desire to cherish those small moments of excitement, we launched the brand Niii_w@ also known as Niwa.